Question 1

1. What is Digikala and how significant is it in Iran's e-commerce landscape?

Accepted Answer

is Iran's largest online shopping platform, handling about 90% of the country's online retail transactions. With over 35 million active users and more than 2 million daily visits, it's a dominant force in Middle Eastern e-commerce.

Question 2

2. How did Digikala start and grow into such a large company?

Accepted Answer

Digikala was founded in 2006 by brothers Hamid and Saeid Mohammadi with an initial investment of $10,000. Starting as an electronics retailer, it expanded to various product categories and transformed into a marketplace model in 2015, connecting over 150,000 sellers with customers.

Question 3

3. What technologies does Digikala use to enhance its operations?

Accepted Answer

Digikala employs advanced AI and machine learning for search optimization, personalized recommendations, demand prediction, and fraud detection. It also utilizes DigiCloud for infrastructure needs and has a mobile app with features like special offers, advanced search, and secure payments.

Question 4

4. How does Digikala manage its supply chain and ensure product quality?

Accepted Answer

Digikala operates over 530 centers nationwide, including specialized fulfillment centers for different product categories. It achieved a 93.9% on-time delivery rate in 2022-2023. The company implements strict quality control measures, verifying product authenticity and monitoring pricing daily.

Question 5

5. What impact has Digikala had on Iran's retail landscape?

Accepted Answer

Digikala has significantly contributed to the digital transformation of retail in Iran, serving customers in 2,256 cities and villages. It has created economic opportunities for local retailers and introduced innovative financial solutions like Buy Now, Pay Later. The platform has also inspired other e-commerce ventures and promoted sustainable practices through its "Green & Digital" initiative.

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